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TATA BlueScope

ABOUT COMPANY

Atlas Copco is a global industrial company providing innovative solutions in compressed air, vacuum, and industrial process equipment.

GOAL

CHALLENGE

To deliver a crisp digital book ( flip book), showcasing photographs of an internal business event organized by Atlas Copco. The book was to be designed like a coffee table book, with memories of the spectacular event. The plan was to design a book digitally, yet with the look and feel of flipping through an actual book physically.

Process

The client handed over raw photographs of the event. We finalized the pictures and then began to draft the design of the flip book. We made three drafts and presented them to client. Upon finalization of draft, we proceeded to final design. Every picture was optimized and enhanced. The design on every page included an arrow that pointed upwards. This element was consistent throughout every page, and added continuity and depth to the design. We segmented pictures and made groups of pictures for every page, ensuring that although different, they still looked like a group. We also proposed content and copy for every page. Once the pictures were set, a complimenting line was added on the design that described the image/ collage. The lines used were positive, cheerful and motivating. Once the final book was complete, we worked on interactive elements of the book. The user could flip every page at the click of a button. The page was given a smooth and swift transition effect, closely resembling flipping a real book. We also added a flipping sound after every turn of the page.

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RESULTS

It was a very interesting project and we loved every stage of designing it. The final book was highly appreciated by the client.

Creative Team


Tejas Jakkan
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2nd Floor, Navkar Saraswati, Shridharnagar, Chinchwad, Pimpri-Chinchwad, Maharashtra 411033

Call : +91 98503 14030

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